© Stefan Upmeier Zu Belzen

© Stefan Upmeier Zu Belzen

Born in Heidelberg, Germany Swen has been addicted to drawing from the moment he was able to hold a pen. Later he studied architecture where he learned to focus on the basics and to keep things simple. Traveling the world for 18 months made him fall in love with photography and so he swapped his pen for a camera and started ‘drawing’ with light.

After working in an advertising studio in Germany specialising in car photography and still life for 2 years Swen moved to New Zealand in 2003.

After 2 years as full-time assistant to Tony Drayton he spent the following years assisting photographers such as Alan McFetridge, Chris Lewis, Kai-Uwe Gundlach, Mats Cordt, Simon Norfolk and Stephan Romer amongst many others on numerous international campaigns all over the world.

Swen became an AIPA member and started shooting in his own right being represented by International Rescue in New Zealand.

In 2010 Swen joined BFF and set up base again in Germany. From here he is taking on assignments all over the world shooting architecture and advertising.


Alles Brille, Apleona R+M Ausbau, Architekten Bernhardt+Partner, ’asp’-Architekten Stuttgart, Audi, Bankai Architekten, baurmann.dürr Architekten, Bega, Brobeil Aufzüge, Brunner, Caparol, Carl Zeiss, Der Büroeinrichter, Deutsche Post, dukta, Durach, Eble Messerschmidt Partner, ENTEGA, Floor Seven, Ganter Interior, Gira,                 Hadi Teherani Architects, Heritage Hotels, HOPP Foundation, KAHL Büroeinrichtungen, MAUL, Neufeld, nimbus, Oberhaizinger, Planungsbüro 07, Profiltec Bausysteme, Red Bull, Samson Corporation, Schindler Fenster+Fassaden, Schumann Projektsteuerung, Sommer Fassadensysteme, Sparkasse, Strähle Raum-Systeme, Team Konzept, USM, verivox, Walter Knoll, Werner Sobek, WOLFF & MÜLLER


BEEF!, Casamia, Detail, D-Photo, Gussasphalt Magazin, Häuser des Jahres, Profi Foto,   Top Gear


Sony/Pulp Emerging Photographer of the Year 2008 and 2009 silver award     Photography Masters Cup/International Color Awards:                                                            - 2x nomination 2010                                                                                                                   - nomination 2011                                                                                                                         - nomination 2013                                                                                                                         - nomination 2017                                                                                                                        - nomination 2018


“I don’t know many other photographers who would have kept going in such extremes.”

( Cameron Officer / editor Top Gear NZ )